“Backing out” a timeline is basically scheduling in reverse.
- Take out a piece of paper and open your calendar.
- Note the drop dead due date on your calendar. This is the date beyond which there is no wiggle room. Usually, this is the date when the client expects the product in their hands, or when a product has to go out for shipping or to the printer.
- For safety, create a due date a few days before the real one. This is your personal target date so that you have time to deal with any potential problems without compromising your deadline.
- Based on past experience with similar projects, create mini due dates for each stage of the project. For example, you may have due dates for rough concepts, another for drafts, another for creative review, another for proofs, and so on.
- Look at the due dates for each stage. What exactly must you do to achieve your goal regarding this date? Do you need to research similar projects to create concepts? Make a list of what you need to get the job done. Examples might include gathering materials from other staff members or creating different pieces of the final products.
- Next, for your mini due dates, schedule times that you will spend on each of the tasks on your list. For the example, create a timeline for when you should finish each portion of the project (i.e., if you finish cover ideas by Wed, you can finish a template by Thurs, and packaging materials by Fri). Make sure you leave enough time for your fellow staff or teammembers to respond to any requests or questions you may have.







